Frequently Asked Questions...
I get asked a lot of questions about the Giclée
Print process. If the same questions keep showing up it
is time to answer them in a different way. Hopefully this
FAQ page will help.
1. What does the word Giclée
mean? 2. Why is a Giclée different from
other types of print
reproduction? 3. What is
the best printer to use for Giclée
Prints? 4. What does the word archival mean in
the art business? 5. How do
I know that my prints are
archival? 6. My
printer said he uses pigmented inks. What does that
mean?
7. Are all art papers the
same?
No, there are so many different varieties of art papers I could
not begin to list all the possibilities. You have lightweight
papers, used mostly for photographs, all the way to very heavy,
textured substrates used in specialty art. I tend to use a
middle of the road weight with a soft velvet surface. This
paper reproduces the artists work better than any other paper I
have tested. My paper is manufactured by Hawk Mountain Papers,
out of Bernville, Pennsylvania. I helped do the original
testing of their papers and have never changed. Their product
will match any other papers on the market today for quality and
archival permanence. I also like the idea that the paper is
manufactured here in the U.S. This fact alone offers a
considerable amount of savings which I can pass onto my
clients.
[Top]
8. Paper or Canvas, which is
better?
It really doesn't matter. It all depends on what you can sell
to your client base. Canvas prints are the rage among art
buyers. They feel canvas has more value. I have artists whose
total work is watercolor. They then have both paper and canvas
prints made for resale. You as an artists must determine what
will sell for you.
9. [Top]What is a Ring-around
Proof? It is a series of images printed on a
sheet of paper or canvas, of your original piece of
artwork. Each image is a different density and a
different color.
[Top]
10. Why do you offer a Ring-around Proof
and no one else seems to?
The idea of a ring-around proof goes back to my days when I ran
a photographic lab. I would produce a ring-around proof to
determine the best density and color of the print before I
committed to using expensive photo paper. Today I still follow
this procedure. This allows you to look at the sheet of
multiple images and pick the best density and color. Many times
an artist will find an image that does not match their original
but they like it better. Unless there is some reason, etched in
stone, that the reproduction must match exactly this gives you
opportunity to tweak your image and make it better. The
reproduction will never hang next to the original so you can
use your artistic license and make the reproduction look like a
completely different print.
[Top]
11. Is it expensive to reproduce my
artwork?
That all depends on whether you are selling your art or not. If
you only paint and give your work to friends and family, yes it
is expensive. If you sell your work on a regular basis then it
becomes an investment in your future. If you created a piece of
art, sold the original, and never had a scan made of the
original you have lost a potential fortune. When you sell your
originals and have no backup of that original you have no way
to make any income from that piece of art.
I have seen artists sell their originals then go
on to sell multiple copies of that original. Everytime
they sell a reproduction it gives them more income. In
the past you took your original to a photographer and
they photographed the art. They then gave you a
transparency and you took it to a printer. The printer
made a set of separations and printed 500 to 1000 prints.
If you wanted a different sized print you had to start
all over and make another set of separations and make
another production run. This was an expensive
proposition, especially if you only sold a few
prints.
Today you are living in the world of modern
technology. You take your original artwork to your
printer. He scans the original art and creates a digital
file. You now order 5 prints and sell them. No inventory.
You decide you want a different sized print. The printer
resizes the file and prints more prints. Again no
inventory. Modern technology is wonderful. You may pay a
bit more for each print, but you don't have to put out
thousands of dollars to put inventory on your
shelf.
Once you have that digital file you can do so
much with it to generate additional income. You can make
note cards, tshirts, posters, puzzles... the
possibilities go on and on. I have one artist who
licenses his art to other companies and is making a
steady income from the realities.
[Top]
12. Should I offer limited
editions?
In the past an edition of prints was limited by the number of
prints that could be pulled from the plate before it became so
deteriorated that the image was no longer crisp and bright. The
artist would number the prints sequentially, so you purchased a
low number you knew you were getting a better print than a high
number. When litho prints were made with an offset press an
artist was able to print thousands of pieces before the plates
wore out. Along comes a smart marketing person and started to
number the prints 35/1000. He then priced the prints so the
lower numbers would bring a higher prince than
#1000.
Today with the advent of Giclée prints, each
print is an original and the first print will look the
same as all other prints printed. There is no limit on
the number of prints that can be print.
As for producing limited edition prints, there
are so many ideas on what to do and what not to do it
makes your head spin. My take on this subject is as
follows. First, it is up to the artist. Second, for my
own art I do not offer limited editions. I increase my
price by $100.00 for every 25 reproductions I sell. That
way the art will be self limiting as the price increases.
That is the way I do it, not necessarly the correct
way.
Just remember if you have decided to offer a
piece of your art as a limited edition and the edition
sells out, your income stops. You legally can not create
another edition from that image. You cannot change the
size and call it a new edition.
[Top]
13. Can I use my 7 mega pixel camera to
copy my artwork? If you want to make a record
of your art, yes, by all means. If you want to reproduce
your work to sell, no. Your 7 mp camera can not capture
enough information to make a good print. On average my
scans are in the 400 to 800 mp range. These scans are
captured using a professional scanning back on a 4x5
camera. This high range of pixels allow me to capture
even the paper fibers.
[Top]
14. What is the best way to scan my
artwork? The best way is to have the art
scanned using a scanning back attached to a standard
large format camera. This keeps the surface of the art
from being touched. The second best way is a high
resolution flatbed scanner. The third, and the one
I highly
recommend that you do not allow, is to push your
art through a sheet fed scanner. These scanners have a
bad reputation for scratching the surface of your
art.
[Top]
15. How many prints should I order at
one time?
It all depends on how many prints you can sell within a 6 month
period of time. It does not make any sense to order a large
number of prints only to have them lay on the shelf and not
sell. I always tell my artists get your first print sold then
order several more. With the advent of Giclée printers you can
have prints made on demand. i. e.. when you need them, I print
them, and ship them to you.
[Top]
16. What is the minimum number of
prints that I can buy at one time?
One.
[Top]
17. When I order prints can I mix
sizes?
Yes. There are no service charges for mixing sizes. Just tell
me how many prints you want at each size and I will print them
for you.
[Top]
18. Can I mix
substrates? You can have prints made on watercolor
paper, canvas, or photo gloss paper. It does not matter to me.
You tell me how many of each substrate and I will print them.
There are no additional service charges to change size or
substrate.
[Top]
19. How do I get a digital
file? You can do it one of two ways. You can
find a commercial photographer in your area who has the
ability to give you a high resolution digital file of
your art, or you can ship the art to me and I will create
the file for you. You want a file that is 300dpi at the
reproduction size of your final print. This is going to
be a large file, so don't flinch when you are told you
will have a file that is 600+ megs. in size.
[Top]
20. Do I really need a file that
large?
How large is your final print going to be? You may say that
your original is 11x14 and I will never need anything larger.
What happens when someone comes to you and says they really
like your image but they need it to be 20x24. You just lost a
sale because your original scan is not large enough to res. up
to that size. It may cost a bit more on the front end, but you
will be able to make almost any size print you need.
[Top]
21. Can anyone with a wide format
printer make Giclée prints for me? Yes, but
with reservations. Many sign shops, photographers, and
graphic arts shops have wide format printers. Some even
have the same kind of printers that Fine Art Print houses
have, but that does not make the fine art printers. Fine
art print houses specialize in art printing and art
printing only. Art printing is a special niche in the
printing industry. I takes a great deal of skill to
balance the printers to the paper and inks that are used
to produce these prints. Most shops neither have the
people or the time that it takes to keep their equipment
calibrated to a much higher standard.
If you want the highest quality prints possible
look for a printing facility that specializes in Fine Art
Reproductions. I have over 45 years experience in art
reproduction with over 10 years using high end inkjet
printers.
[Top]
If you can not find an answer to your question
please call me at (717) 576-8884. I carry my phone with
me at all times except for Sunday Morning Church
Service.
|